In an era dominated by digital communication, where email inboxes overflow and social media feeds are incessantly refreshed, direct marketing may seem like a relic of the past. However, direct mail marketing remains crucial for building connections, fostering relationships, and driving business growth for many industries. Direct mail marketing involves reaching potential customers directly, bypassing…
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As the world grapples with environmental challenges, the paper, packaging, and print industries are increasingly focusing on sustainable practices to reduce their ecological footprint. In 2024, several innovative trends are set to shape the landscape of sustainable packaging. Let’s explore the key developments that are expected to lead the way in the coming year. Biodegradable…
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The print industry has found ways to bring new ideas as technology advances. From marketing tactics to consumer-made products, the print industry constantly finds new ways to stay relevant and appeal to the digital age. Here are some ways that technology has helped all kinds of printers. 3D Printing A topic that has gained popularity…
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Are you planning your wedding and wondering what invitation trend to choose? Then worry not, because this article brings you the best-predicted invitation trends of 2022! Your invitations should be suited to your event’s tone, and the significant upcoming trends cover everything you might need. Here are some of the top invitation trends that we…
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Carbon Balanced Paper (CBP) is launching in North America. This will be administered by Sustainable Paper Group in partnership with international conservation charity World Land Trust (WLT). This is a well-established and successful program in Europe with over 3,000 organizations taking positive action by choosing Carbon Balanced Paper. This launch will enable brands and organizations…
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Montenegro partners with French Paper to celebrate their new product, Hemptone! The grade contains 15% hemp fibers, as well as, 30% Post-Consumer Waste. Hemp provides a renewable, plant-based fiber with a short growing cycle, and as always, produced with on-site and sustainable hydroelectric power. Hemptone offers 6 colors in weights ranging from 70 Text up…
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Make shoppers excited about your brand! Packaging plays a vital role in the decision of whether or not they should buy. It’s simple, good packaging sells products faster. Almost two-thirds (64 percent) of shoppers have tried something new because the packaging caught their eye, while 41 percent have made a repeat purchase because of the…
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Does demand for a brand improve when its products come in packaging designed to be attractive? From colour schemes to novel design and ease of remembering, products get picked up off shelves for reasons that have very little to do with product quality. Custom packaging design is one of the most important ways in which…
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