You should know your way around a shippable box if you are in an eCommerce product business. But have you ever given much thought to how unboxing a package influences your customer’s buying decisions?
According to a survey conducted by Ipsos, 72% of American consumers said that their purchase decision is determined by the packaging design of the product, and 49% are willing to pay more to have a premium unboxing experience. In the same survey, 67% of consumers found eco-friendly paper and cardboard-based packaging products more attractive than other packaging materials. Another survey revealed 61% of consumers are likely to repeat their purchase when they receive a product in premium packaging.
With these figures in place, it is quite apparent that you need to think outside the box when you want to impress your customers with your product’s packaging. In this article, we will show you how you can impress your customers with a unique and memorable unboxing experience while warranting the material used is eco-friendly.
Creating The Memorable Eco-Friendly Unboxing Experience
It has been reported that 82.2 million tons of waste were generated by containers and packaging in 2018, and currently, 300 million tons of plastic waste is produced globally, which is almost the weight of the entire human population. So, if we want our earth to thrive, we should change how we package the products that we sell. One of the best ways is to move towards eco-friendly packaging. If you are in the eCommerce product business, then using eco-friendly packaging can give your customers a fantastic experience.
Here are some pointers on how you can offer an unboxing experience to your customers with eco-friendly packaging.
Customizing The Package
When you are in the eCommerce business, you must ensure your customers don’t miss the physical store. The best way to go about it is by offering them the retail experience with a branded box. One of the most retail-like experiences that customers can feel is unboxing a package with your branding.
Furthermore, when you give a branded unboxing experience to your customers from start to finish, it shows you care. A generic box may scream loud and clear that your customer is not that special to you. Hence, use art, witty lines, and images to personalize your packaging.
You can take the branded packaging a step further and show you are sensitive towards the environment with environmentally friendly packaging. Many consumers are becoming more conscious of not only what they buy, but also which brand they buy from. A movement towards green and sustainability for everything is on the rise, so using packaging that says you care for your customers and the environment is the best way to boost your brand and sales. It’s time to be creative with sustainable packaging.
Adding Layers to Unboxing
One of the important aspects of online shopping is anticipating receiving the product from the time the customer places the order to unboxing it. Once you have achieved the process of making the outer box sustainable and something that stands out and screams your brand, it’s time to give your customers a surprise when they open it.
Bring color, witty cards, some inner lining packaging paper that wraps the product with custom stickers. If the product inside is fragile, use custom-cut cardboard inserts to hold the product in place. This will make them look great and avoid the plastic bubble-wrap, which will end up in the landfill.
Custom cutout cardboard layering inserted into the box offers a unique experience to the customer. You can use it to layer several objects within the box, promoting the customer to be wowed as they unravel the package at every layer. In addition, when you offer layers in your unboxing, it gives the customer a feeling that they got more than their money’s worth instead of when they open all the products at once.
The layering of packaging inside the box also gives a premium feel to your brand.
Personalizing the Inside
We have established sustainable premium packaging is one of the best ways to attract customers. But how can you be certain that eco-friendly packaging will keep customers? First, you have to add a simple note. Saying a thank you to your customer with such a note and, if possible, by adding their name on the note included inside the box as they open it adds a touch that personalizes the whole experience for the shopper. It is one of the best ways to show that you are a brand that cares, not just an online eCommerce website.
Adding a newsletter inside the packaging that includes your companies details and profile while mentioning how you are unique, or even a blurb about a specific employee, can intrigue the customers to go back to your products.
Use a box with your name and brand that is marked prominently. Investing in a sturdy box is a good way to get free advertising. Often, the customers will use these branded shipping boxes to store something else or even to carry items when visiting others for parties or social events.
If you are using a plain and simple brown box, invest in a branded eco-friendly gift bag inside to put the products. Customers will often use this bag in other places.
With most supermarkets and grocery stores banning plastic bags or paying for bags, your gift bags can be quite handy for the customers. So, investing in reusable boxes and bags is a good idea when you are shipping the product to your customers.
It’s time you used eco-friendly packaging for the products you offer your customers. But think in a way that will enhance their purchase experience. You can use the above pointers as a guideline and also the packaging to educate your customers about the sustainability and ethics of your products and how eco-friendly packaging is beneficial.
As a socially responsible brand, you do not want to be the one contributing to landfills and pollution. Reaching the aesthetic balance with layers and eco-friendly packaging while giving your customers the unique unboxing experience is now easy to achieve. All you have to do is find the right material and find ways to enhance the existing eco-friendly materials in your packaging.