When you make a purchase, whether online or in the real world, you will get your products in some packaging. With climate change on the rise and people becoming increasingly conscious about making their practices environmentally friendly, there has been a shift towards sustainable packaging. While it is great for the environment, sustainable packaging offers numerous benefits that make it an ideal solution.
Here are some of the many benefits associated with switching to sustainable packaging!
Reduces Carbon Footprint
Using sustainable packaging significantly contributes to reducing a company’s carbon footprint. If your packaging material is made entirely of 100% natural materials such as FSC-approved cardboard boxes or bamboo, the growth of such materials is very beneficial for the environment as it draws carbon out from the environment.
In addition, if you are switching to eco-friendly packaging material, you will be able to establish a good reputation for your brand and simultaneously fulfill your corporate social responsibility while capitalizing on it at the same time.
Implements Right-Sized Packaging
Extensive innovation and creativity have been introduced, with sustainable packaging on the rise. Customers are now more aware of when packaging is excessive, and consumers consider packaging that contains unnecessary space as wasteful. Brands are now more focused on producing right-sized packaging that fits the product perfectly, leaving no excess space that would create an unfavorable impression in the customer’s eyes.
In addition, using right-sized packaging also significantly minimizes the packaging costs that businesses incur and the storage costs associated with the product. The reduced printing costs further increase savings. Since packaging size has diminished, transportation has become more convenient as more products can ship in one go.
Free Of Toxins and Allergens
A significant advantage of sustainable packaging is that the final product does not cause allergies and is free of toxins, thus making it environmentally friendly and consumer friendly. Since using bioplastics makes your packaging a plus point for consumers’ health and well-being, they tend to see this as an incentive and shift towards your brand.
Attracting And Retaining Customers
Not only is sustainable packaging beneficial for the environment, but it also poses many advantages for your business. As mentioned above, it can be a tremendous cost-cutting exercise due to the reduced storage, transportation, and printing costs. In addition, if your business is utilizing sustainable packaging material, it casts a good impression in the minds of the consumers and portrays your business as environmentally conscious.
As a result, customers who are very keen about their role in climate change automatically lean towards buying from your business. Approximately 50% of the customers in Britain have shown that they would not mind shifting to brands that offer environmentally friendly packaging, regardless of whether they sell their products at a higher price or not. Data is still being collected in the U.S.
Consumers have stopped purchasing from particular brands because they did not indulge in eco-friendly practices. Thus, you must step up your game and switch to sustainable packaging to expand and retain your growing consumer base!
In 2021 alone, sustainable packaging has introduced many packaging designs and ideas. When it comes to sustainable packaging, the creative field is vast, and the flexible nature of sustainable packaging allows businesses to experiment and create the optimum packaging for their product.
By switching to sustainable packaging, your business can take a break from everyday boring packaging and use design packaging that is environmentally friendly and showcases the creativity of your brand. These new designs attract customers through their visual appeal.
Another advantage that comes alongside the use of sustainable packaging is the ease of disposal that tags along. The compostable, recyclable, or reusable nature of sustainable packages allows for easy removal; thus, neither consumers nor companies have to fret over how to efficiently dispose of their packaging without making it a nuisance to the environment.
In addition, the biodegradable and compostable nature of sustainable packaging makes it possible for consumers to get more out of their packaging than they had initially expected. Instead of worrying about disposing of the packaging material or storing it for future use, they can plant it in their backyards or gardens and wait for the fruitful results of sustainable packaging.
At Montenegro, we understand that packaging in today’s world extends beyond the primary purpose of just containing a product. It is vital that your packaging material is sustainable and does not cost you an arm and a leg to package your products. We offer many solutions to meet your sustainable packaging needs and help your business become more environmentally friendly and conscious.