Are you looking for new ways to enhance brand awareness, sales, and loyalty from your
targeted audience? Marketing with packaging inserts can be one of the best items to include.
Packaging inserts are usually unexpected and can also help to build goodwill with the new
audience. Your customer does not need to pay any additional fees for the packaging which
helps add additional value to your brand. However, you want to do all the necessary things to
grab the attention of your audience.
One of the most common, popular, and effective ways to approach the audience and make
them turn to you is packaging inserts. Though you can send these out in emails, including
them right in the box ensures your customer will get the offer in hand rather than them ending
up in a spam folder. This will also leave them with a tangible reminder. There are many
ways to present these messages but choosing the most efficient and creative way that works
for your brand is up to you. Here are some ideas that will help you create a greater impact on
your products. Try them out!
1. Know about packaging inserts
Package inserts are one of the most common items. It is often offered with the product, giving
the consumer information about the product as a whole. However, the modern-day definition
has drastically changed. They are no longer restricted to the documentation, as there are so
many things regarding the packaging inserts. These are one of the best ways and use
personalized notes, festival greetings, stuffed toys, etc. With the help of packaging inserts,
online store owners can increase brand loyalty among the customer and increase revenue in
the long run.
2. Thank you cards and personal messages
The simplest, least expensive, and most personalized insert you can add to the customer
package is the handwritten thank you card. The simple card can do wonders, and it will be a
thoughtful gesture and construct loyalty. The card may be particularly effective in the most
competitive industry. However, you have to think creatively and bring out things that get
3. Have a clever shout-out request
With the right design behind your message, you can ask happy customers to share their
experience with your product or service. Be confident in your products and take marketing
with package inserts to the new level by requesting social media shout-outs, other feedback
and product reviews for the eyes of the new clients. You have to add the company’s current
information, so it is easy for them to find you. These days, the role of the customer is
outstanding, and it is necessary for bringing new clients, so you should make it as easy as
possible for them to leave you a great review.
4. Sweeten with free samples
One way to ensure your product line gets the exposure it needs is to send it out as a free
sample. Customers love to receive a bonus in their package that they did not have to spend
extra on. Tossing some free samples into the packages is an excellent way to market the
package inserts. These additional products will cost very little, but these will be an excellent
way to increase customer satisfaction and grow your audience and customer satisfaction.
5. Eye-catchy catalogs
Adding a catalog of the current selection or the upcoming line is one of the colorful ways
to get the audience’s attention. Even a simple and small catalog will help create more
exposure to your additional products or related products these customers may be interested in.
6. Present simple and small gifts
A small and simple gift can be a great way to surprise and delight the customers without
making them feel like you are trying to sell them any other products. The gift you choose
does not need to be expensive, but it should capture the audience’s mind. Ensure it aligns
with your products and indirectly urges the audience to look for your products. Choose the
gift based not only on the cost but also on many factors to grow your business effectively.
Prepare your packaging inserts now!
Overall, packaging inserts are really about offering the most value by exceeding expectations
and matching the right offer with your audience. As with all the direct marketing efforts, you
have to ensure that the different package insert programs will work based on the business.
Find what best works for you to ensure an increase in loyalty, sales, and profit for your
business. Take the next step and begin benefiting from your custom packing inserts!