You should know your way around a shippable box if you are in an eCommerce product business. But have you ever given much thought to how unboxing a package influences your customer’s buying decisions? According to a survey conducted by Ipsos, 72% of American consumers said that their purchase decision is determined by the packaging…
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Sustainable packaging has been in the marketing industry for decades. People are always in the run for brands and their products. With the rise of 2021, sustainable packaging trends have a lot of influence over people’s selection of products. The innovations done in sustainable packaging are driven by the consumer’s knowledge about the products and…
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The COVID-19 epidemic has hastened the paper industry’s rapid collapse, forcing pulp, paper, and other product makers like Stora Enso of Finland to close two of its paper mills, reducing its paper manufacturing capacity by more than a third. According to The Business Research Company’s paper products research, the coronavirus epidemic outbreak operated as a…
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First impressions matter, and your packaging is frequently a consumer’s first introduction to your goods. As a result, product packaging is an essential consideration for manufacturers. The value of product packaging is multifaceted. It plays an important role, in the long run, establishing a positive first impression and fostering long-term brand loyalty. So, it’s essential…
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Technical advancement has brought the golden age of digital printing, where it miraculously revolutionized photo printing with its efficacy and perfection. Digital printing enhances your business by personalizing promotional products and brings an elegant appearance to attract customers. It is a unique method that brings effective results by increasing overall communications. With its latest sophisticated…
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The main advantage and attractive part of the food industry lies in the packing of the food. That means that food packaging plays a very important role. It reduces food wastage as the perfect package keeps the food retained for a longer period of time. Packaging can be split into two categories: packages related to…
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Are you looking for new ways to enhance brand awareness, sales, and loyalty from your targeted audience? Marketing with packaging inserts can be one of the best items to include. Packaging inserts are usually unexpected and can also help to build goodwill with the new audience. Your customer does not need to pay any additional…
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Carbon Balanced Paper (CBP) is launching in North America. This will be administered by Sustainable Paper Group in partnership with international conservation charity World Land Trust (WLT). This is a well-established and successful program in Europe with over 3,000 organizations taking positive action by choosing Carbon Balanced Paper. This launch will enable brands and organizations…
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Montenegro partners with French Paper to celebrate their new product, Hemptone! The grade contains 15% hemp fibers, as well as, 30% Post-Consumer Waste. Hemp provides a renewable, plant-based fiber with a short growing cycle, and as always, produced with on-site and sustainable hydroelectric power. Hemptone offers 6 colors in weights ranging from 70 Text up…
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Make shoppers excited about your brand! Packaging plays a vital role in the decision of whether or not they should buy. It’s simple, good packaging sells products faster. Almost two-thirds (64 percent) of shoppers have tried something new because the packaging caught their eye, while 41 percent have made a repeat purchase because of the…
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